![]() ![]() Scott is also a fellow Forbes Council member, so I always like to support what other members are doing. I enjoy Scott Amyx’s podcast, “ Innovating.” It features a wide array of experts, each of whom is able to do a deep dive on a certain aspect of a tech innovation. In addition, most of the stories have ideas and lessons learned that can be applied in any size business. The style of the interviews coupled with the degree of transparency by the guests and host creates engaging and insightful episodes. A new partnership with digital subscription platform Patreon is aimed at making it easier for podcasters to turn listeners into paying customers.The NPR podcast “ How I Built This” tells the story of entrepreneurs who’ve done amazing things and grown businesses beyond their own wildest dreams, usually over decades. A “reenvisioned” Spotify for Podcasters hub will centralize the company’s podcasting tools - including monetization tech as well as video podcasting and interactive episode capabilities - in one place, the company said. Spotify on Wednesday also announce a handful of new tools meant to make the platform more accessible to podcasters. Joni Mitchell, Graham Nash, Roxane Gay, David Crosby and Stephen Stills announced their own withdrawals. Oscar-nominated director Ava DuVernay also cut ties with Spotify, ending her partnership with the company before her art collective Array had released any projects. Last year, criticism that Rogan was spreading COVID misinformation on his show prompted some artists, including Neil Young, to pull their music from the platform. ![]() ![]() The company’s partnership with Rogan - known for giving guests free rein to talk for hours about contentious subjects - has landed Spotify in hot water over and over again. Over two years ago, at the 2021 “Stream On” event, the company announced a partnership with Anthony and Joe Russo, the directors behind Marvel blockbusters “Avengers: Infinity War” and “Avengers: Endgame.” The partnership does not appear to have yielded any podcasts yet. Higher Ground had produced “The Michelle Obama Podcast” as well as the Bruce Springsteen vehicle “Renegades: Born in the USA” for Spotify. Markle’s podcast took a notably long time to materialize, and an exclusive deal Spotify inked in 2019 with Higher Ground, the production company run by former President Barack Obama and former First Lady Michelle Obama, was ultimately not renewed after the Obamas pushed for a nonexclusive distribution plan. Partnerships with celebrities such as Kim Kardashian, Meghan Markle and Jordan Peele helped Spotify make inroads into the densely packed podcasting space.īut these high-profile projects were sometimes marred by controversy. In 2020, Spotify became the exclusive home of the influential “The Joe Rogan Experience” in a deal said to be worth around $100 million. The company acquired a handful of podcast networks including the Ringer - a popular sports and culture brand - Gimlet Media and Parcast, as well as the podcast distribution platform Anchor FM. ![]() Competition is fierce, with Apple and YouTube serving as major platforms for podcasts and TikTok and Twitch attracting hordes of young, digitally savvy viewers. Spotify has been trying to establish itself as a leader in the podcast space, looking to draw in new subscribers and diversify its offerings beyond music, even as investors have sometimes expressed doubt about the play. ![]()
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